Creating great content and a solid strategy is not as easy as you would think. This is why we find that there are very few great content strategies and marketing campaigns right now. With that being said, it comes down the following ideas. Without great content, social media is not going to have the same effect and exposure to a target audience, therefore quality is key in this area.
It may be tempting to jump right in to Social Media. Resist that temptation. It is important to take the time to think about your strategic goals, objectives, strategies, and tactics. It will help you to succeed. There are very few companies that market and design as well as Long Island SEO Company called Mimvi SEO; offering top notch social media and internet marketing for your business online.
A great content strategy needs to do the following:
- Know the overall strategy, goals and objectives that your organization wants to achieve
- Know, in depth, the target audience/market
- Check out your existing and past content
- Gather and Analyze competitive and complementary work
- Draw conclusions
- Lays out a strategy based on those conclusions
With that being said, your overall direction should be focused on getting this accomplished. Creating a product and brand that can fit together and sell to your target market is vital.
Here are some goals you need to be using: Know your goals and objectives :
- Choose objectives you can achieve, given the resources you have. Attaching a timeframe to your efforts, this is vital for measurement.
- Talk to your client/boss that they should believe you, support you and stop churning out less than useful content and become a true resource for potential customers.
- Work with and coordinate with other marketing and business goals, objectives and programs
- Find out and determine a content style that communicates to your target /audience(s) in a way that helps the right engagement –
- Create a ‘profile’ of particularly successful content types that others can apply for the foreseeable future.
If we look at these for a moment, you will see that none are “easy” however are very effective. To get to your target goals, we recommended working on the technical stuff and focus on social media and SEO aspects of this. Start by putting aside the stuff about SEO and rankings and working on achieving that. After, start working on the social media to boost your seo and ranks. As we said before, content influences everything!
Analyze competitive and complementary work in your field:
Researching and finding out what you competition is doing can be very effective in your long term marketing ideas. What this will do is give you an idea what they are doing and how to combat or outrank them online. You also want to be staying in the lead of your competition. With that said, you want to develop your own Social Media tone and voice for your brand. This marketing idea will gain your trust and industry recognition very quickly.
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